Use and Impact of Mass Media for Climate Change Awareness

Why Traditional Media and Social Media is Important for climate change
  Mass Media
Traditional Media -Print ,Radio and Television,
New Age Media -Google,Facebook,Twitter and WhatsApp
Traditional Media -helps in news coverage,pro environment coverage and also policy making.
Social Media - Communication,Information,Discussion & Mobilization. Also helps in Research work by scholars and scientist.
Climate Change Media coverage should give space to the voices of poor, role of traditional knowledge systems in providing solutions.For Example In Bali, Indonesia ‘Subak’ is the traditional irrigation system. Social Media can play a very important role to bring back USA to Paris accord.European Union organizes online consultation thru facebook to create new laws and policies about CC. The decision makers and young influentials are very active on social media and this can be leveraged for climate change.
Importance of Mass Media Print – Effective on daily basis and local level – news in Dainik Bhaskar abt water level of bhopal lake. Article in Time abt pollution in capital of Mongolia is noticeable.The title has to be catcy to get the attention of readers →→→→→→→→→→

Television – Global reach and is very impactful – Films on biodiversity,wild life,deforestation.CCNews item influence people.
Radio – Reach to lower income group,community, and rural areas.
Facebook – Helpful in creating positive campaigns like Earthhour and Save Water.Greenpeace & other groups use it very productively.
Twitter – Very effective in emergency ,Hashtag abt california wildfire in 2007 helped a lot.Earthquake Info.
Google – Creating a mass campaign
Youtube – Films and Programs related to climate change.Videos on Glaciar Collapse.Usage of solar energy in household as youtube videos are very powerful tool and effective and have universal viewership.Videos of organic farming at home or at a small place.Waste management. 
WhatsApp – Cheapest way to dissipate information Example – C40 cities climate leadership C40 cities account for 92 affilaited cities,25% of Global GDPcities

Facebook & Google More than 2 billion monthly active users. average the like & share buttons are viewed across almost 10 million websites daily. Campaign against Industrial pollution. Google has market share of 89% among the leading search engines.It also owns Youtube. popular or trending google search has the widest reach among all media platforms. Social Media has made voice of Common people to be heard.During the time of Odd-Even in delhi,how the opinion changed from morning to evening is a good example.A lot many were supportive of it by the evening. Public transport usage can be promoted by both old and new media.

Impacts Proper use of Mass Media can help protect environment . Promote sustainable development,it has to be accurate,timely & relevant. Climate change reporting or awareness requires global as well as local perspective. Policy making can be affected by proper use of these media. People are made aware and they take responsible decision. Social media platforms have provided a faster, more efficient, and arguably more inclusive venue for climate change discourse. One issue is the concept of self-selection bias. Social media discussion about climate change is marked by a high degree of polarization.Also it is biased towards the educated. Climate change is the reality in which all of our lives will be lived. Its scale and impacts over the coming decades will depend on the decisions we make in the next few years. Information will be critical. Source - Time.com,WhattsApp,Google,Facebook.